Starbucks VIA Ready Brew

Starbucks recently announced that the Philippines will be the fourth market to offer Starbucks VIA® Ready Brew.

Starbucks VIA Ready Brew
Starbucks VIA Ready Brew

They will offer it mid-September in all branches of Starbucks, over 160 of them throughout the Philippines. Coffee lovers will have a choice of Starbucks VIA® Ready Brew in Colombia, Italian Roast and Decaffeinated Italian Roast.

The Philippines will join Japan as the second country in Asia to offer Starbucks VIA® Ready Brew. Starbucks Japan launched Starbucks VIA® last April to rave reviews.

“We know there is a significant opportunity in the Philippines marketplace for Starbucks VIA® Ready Brew since nearly 100 percent of retail coffee sales come from instant coffee*,” said Howard Schultz, Chairman, President and CEO, Starbucks Coffee Company.

“We know rapid innovation for Starbucks VIA® and creating opportunities to further increase awareness and trial of Starbucks VIA® broadens our overall customer base both in the U.S. and in international markets.”

Enjoy your favorite Starbucks coffee in the office, at home, or at any place you so desire!




About Galwin Fabian 153 Articles
What are we having today? :)

Be the first to comment

Leave a Reply

Your email address will not be published.


*


Notify me of followup comments via e-mail. You can also subscribe without commenting.