Starbucks recently announced that the Philippines will be the fourth market to offer Starbucks VIA® Ready Brew.
They will offer it mid-September in all branches of Starbucks, over 160 of them throughout the Philippines. Coffee lovers will have a choice of Starbucks VIA® Ready Brew in Colombia, Italian Roast and Decaffeinated Italian Roast.
The Philippines will join Japan as the second country in Asia to offer Starbucks VIA® Ready Brew. Starbucks Japan launched Starbucks VIA® last April to rave reviews.
“We know there is a significant opportunity in the Philippines marketplace for Starbucks VIA® Ready Brew since nearly 100 percent of retail coffee sales come from instant coffee*,” said Howard Schultz, Chairman, President and CEO, Starbucks Coffee Company.
“We know rapid innovation for Starbucks VIA® and creating opportunities to further increase awareness and trial of Starbucks VIA® broadens our overall customer base both in the U.S. and in international markets.”
Enjoy your favorite Starbucks coffee in the office, at home, or at any place you so desire!