BongBong’s Pasalubong Center: An Icon in the Pasalubong Industry

BongBong’s Pasalubong Center is a pasalubong (gift or souvenir) center known for piaya and barquillos and other delicacies.  They have several stores in Visayas and considered as an icon in the pasalubong industry.

BongBong's Pasalubong Center at the gate of Bacolod-Silay International Airport in Barangay Bagtic,Silay City, Negros Occidental
BongBong’s Pasalubong Center at the gate of Bacolod-Silay International Airport in Barangay Bagtic, Silay City, Negros Occidental

History

In 1984, Bongbong, together with his wife, Ma. Lomer, opened their home-based piaya business. That sole backyard food factory turned into what is now known as BongBong’s Pasalubong Center.

Stores

At present, BongBong’s Pasalubong Center has branches in Aklan, Antique, Capiz, Iloilo, Negros Occidental, Cebu, and Negros Oriental.

The People behind BongBong’s Pasalubong Center

Reynaldo B. Villan, popularly known as “Bongbong,” is the founder and president of BongBong Villan Corporation (BVC).

Ma. Lomer C. Villan is the General Manager of BVC.

Awards

BongBong’s Pasalubong Center has won many awards and one of the most-awarded pasalubong centers in the country. National Shopper’s Choice, Healthy Workplace, Pasalubong Center of the Year 2011, Model Entrepreneur of the Year 2011, and Most Trusted Pasalubong Center.

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